SEARCH ENGINE OPTIMIZATION On Page SEO Focuses on optimizing individual web pages for specific keywords to improve rankings and user experience. Off Page SEO Refers to actions taken outside of your website to improve its authority and reputation. Technical SEO Involves improving the technical aspects of a website to help search engines crawl and index it more effectively. Local SEO Aimed at optimizing a business’s presence for local search results. Content SEO Focuses on creating high-quality, relevant, and keyword-rich content that answers users’ queries. E-commerce SEO Specializes in optimizing online stores for product visibility and conversions.